There are many aspects to planning an event. While planning, professionals consider theme, event objectives, catering, and more. The list seemingly goes on forever. One significant consideration professionals also keep in mind is nailing down the venue. No matter the type of event, whether it may be a convention, conference, wedding, or a corporate meeting, the venue can often be a make-or-break aspect. Fortunately, professional event planners are armed with the knowledge needed to choose a great venue that will fulfill any event’s purpose.
Are you interested in becoming an event planner? Read on to discover four key things event planners keep in mind when scouting out possible venues.
Before picking out specific venues to consider, it’s best to start by assessing who is going to be attending your event. Knowing who the target attendee is, where they live, and how they will arrive will greatly impact your decision. If most of your guests are arriving from a business trip out of town, it makes sense to choose a hotel with meeting spaces close to an airport. By doing this you’re making it as easy as possible for attendees to enjoy the meeting and arrive on time.
If you’re planning a celebratory event where you know people will consume alcohol, it may be best to choose a venue that’s centralized in a city with access to safe transportation. Once you determine an ideal location, you can start narrowing down your search to venues within that space.
After graduating from event planning school, you will work with a variety of clients and help determine the theme and vision for their event. Do they want a rustic wedding? Casino-themed corporate Christmas party? Depending on the theme of the event, the ideal venue might be very different.
When evaluating venues, you should consider whether or not they can fulfill your clients’ vision. For example, does the architecture fit with your theme? An ultra-modern building for a classic ball probably isn’t the best fit. It’s also important to think about the capabilities of the space. If you have certain ideas in mind for elaborate decorations or audio visual (AV) equipment, make sure to evaluate whether the space can accommodate those decorations.
Once you’ve narrowed down several possibilities, you should conduct a familiarization trip (FAM) to each one. During a FAM you will tour the short list of venues you’ve selected.
Typically, the sales managers of the venues will show you around the facilities. Getting a firsthand look at the venue helps you see it from an attendee’s perspective. Make sure you ask plenty of questions, take lots of notes, and snap photos. After event management training, professionals often claim that when they walk into a space, they know right away whether the vibe is what they’re looking for.
An event with an endless budget is what any event planners’ dreams are made of. Unfortunately, even with large-scale clients, this will never be the case. Working within a budget is extremely important when choosing a venue. Splurging on the venue cost can take money away from other important aspects like catering, entertainment, or even the promotion of the event.
It’s important to remember that different venues will include different amenities in their pricing. You may have one venue that is cheap, but bare bones. Another venue, on the other hand, could be more expensive but things like AV, tables and chairs, and linens are included. The cost of these inclusions can add up, so considering all aspects of the venue pricing is extremely important to getting the most bang for your buck.
Are you interested in enrolling in an event management course in Toronto?
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One of the main benefits of lighting equipment is that it can allow film production to go on at any time of day, and in many environments. Without lights, it can be difficult to get good footage in low-light conditions.
Still, there are some films that forego lighting equipment in favour of the illumination offered by natural light sources. Done well, this approach to lighting can be used to create a sense of realism in the picture, and helps create striking visuals that would be more difficult to achieve with traditional lighting systems.
Want a little inspiration? Here are three movies that used natural light to great effect.
In Children of Men, which takes place in a world where no children have been born for over 18 years, a man and pregnant woman attempt to flee multiple warring factions bent on their capture. The places through which they journey are desolate, and the mood is decidedly sombre throughout the film.
Director of photography Emmanuel Lubezki relied largely on natural lighting for the film, which helped paint the scenery in drab greys and browns. If you want your work in the production and final project terms of your film school education to exhibit a similarly depressing tone, consider utilizing the subdued lighting of a cloudy day to help achieve your goal.
The Revenant is another great example of natural lighting, again thanks to Emmanuel Lubezki. In this film, which follows a man journeying through frozen wilderness in search of revenge, use of natural light helped contribute to a realistic, brutal atmosphere.
Differences in the colour temperature of light sources also led to some beautiful, emotional shots. The cool, blue-tinted light of the sun heightened the loneliness of a man wandering the winter landscape, and reddish firelight was used at times to provide constrained warmth in portions of the picture. Considering the emotional impact of different colour temperatures, as was done in The Revenant, can help you use natural light to great effect while completing your courses in film.
Natural light is not just a tool for creating a sense of gloom. As evidence, consider the film Wild, which follows a woman on a journey of discovery as she hikes along the Pacific Crest Trail. The trail is famous for its spectacular views and varied climates—it stretches along the west coast from Mexico to the Canadian border—and natural lighting (in the hands of cinematographer Yves Belanger) was used as a way to help communicate the diversity and splendour of the landscapes.
If you find yourself working on a film project that places importance on the natural world, consider employing a similar tactic by using natural lighting. Fans of nature will likely find much to appreciate in the way your work highlights, and doesn’t try to alter, the beauty of your chosen landscape.
Natural light can be used to many effects, and is an interesting tool for budding filmmakers to explore. Consider trying it out to create standout visuals at film school and beyond.
Are you thinking of studying in film production programs?
Visit Trebas for more information, or to speak to an advisor.
Auto-tune is in almost every song. It can make slight, nearly imperceptible corrections to tiny mistakes a singer makes, or turn a normal voice into a robotic growl. Its many applications, and the ease with which it can be hidden, mean it’s less of a matter of “if” auto-tune will be used when recording songs, but “how.”
This omnipresence is relatively recent—auto-tune has only existed for about 20 years—and the technology didn’t always enjoy the level of support that it does now.
Curious about auto-tune’s journey to the present? Here’s a look at some of the milestones from its history.
The very beginnings of auto-tune have little to do with music. Rather, the technology owes its origin to work done by the oil industry.
Oil companies sometimes use explosions to create a sort of sonar that works through the ground. By using software to analyze the signal of the reflected sound waves caused by the detonations, it is possible to detect where oil pockets exist below the surface. Oil industry professional Andy Hildebrand took this technology and adapted it. He used a similar signal detection capability to find imperfections in musical recordings and make slight adjustments to help remove them.
Though the original intention of auto-tune was to make voices sound perfect, it took very little time before musicians and graduates of music production school caught on to its potential for making voices sound robotic.
With her 1998 single “Believe,” Cher was simultaneously the first person to use auto-tune for a widely released recording and the first person to commercially use the distorting effect of auto-tune to alter her voice into something profoundly different. Both became extremely common afterwards.
You can experiment with audio processing techniques like auto-tune when working on the production mixing and mastering components of your audio training program. You might not achieve quite the same “wow” factor as Cher did in the 90s, but you’ll at least be able to arrive at a similar effect in the work you produce.
Though professionals will still rely on genuine auto-tuning software to get quality results for their work, basic auto-tuning has become far more accessible in the last few years.
A number of mobile apps, like “Voloco,” can auto-tune voices on the fly. It’s also possible to use free programs like Garageband and Audacity to achieve a similar result to the classic auto-tune sound. This accessibility helped start a trend of online videos, and even the news, being edited and auto-tuned into silly, yet sometimes catchy, songs.
Though professional software and tools are available to you in Trebas’ recording studio, you might like to use mobile and free software in some of your work. This can add a less polished sound to your audio, which might be an interesting effect to experiment with.
Auto-tune’s introduction to the music scene has allowed musicians and audio specialists to create many interesting sounds in their work. It’s a tool you might consider trying at some point during your training, or in your career.
Are you thinking about exploring sound and music at audio production college?
Visit Trebas for more information, or to speak with an advisor.
The music and entertainment industry is in a state of change. Physical album sales have been steadily declining as streaming platforms like Apple Music and Spotify continue to grow in popularity. The way modern artists, entertainers, and bands generate income is very different than how they did twenty or even five years ago. However, one thing that has remained constant is merchandise. Band t-shirts, hats, posters, and other swag has remained a staple source of income for artists.
Merchandising is an essential component of entertainment marketing. It has many different facets. From pricing, product development, and selection to setting up an actual merchandise table at a live event, there is plenty to learn.
Are you interested in the entertainment biz? If so, keep reading to discover three merchandising tips you can keep in mind once you begin your career.
Whether you are working for an iconic band or a newer artist who found their success on social media, merchandise is important. And whether you’re working on a large or small scale in entertainment business management, ordering and pricing can make or break your merchandises’ profitability.
If you’re working with a new entertainer, it’s often a good idea to start with just a few great merchandise options. When ordering, think about your audience, and consider whether or not they would actually wear what you’re selling. The key to great merchandise is not just selling a t-shirt, but selling an awesome t-shirt that fans will be proud to wear.
In order to get great prices, foster good relationships with your suppliers. One way to do this is to order exclusively from one supplier. In addition, ordering in bulk usually helps save on costs. Some of your artists’ fans may be strapped for cash, so by negotiating good merchandise deals, you can help keep prices affordable.
The success of a merchandise booth is often dependent on promotion. Drawing awareness to the table will increase sales, which adds more revenue for your artists. One great way to plug the merchandise table is to have the act mention where it is during their set. To take it a step further, having band members or artists sit at the merchandise table and interact with fans can help draw a bigger turnout.
After completing your entertainment management courses, consider positioning merchandise tables in a visible and well-travelled location. Some concert venues are large and become crowded during a show, so having the booth in an easy-to-access spot leaves no excuse for fans to skip out on grabbing some merchandise.
When it comes to the day of the live event, make sure your merchandise display is well put together and uncluttered. It’s best to display merchandise up high or on a wall, so that even from the back of the crowd fans can see what their options are. Also, having prices clearly labelled next to merchandise items will help avoid any confusion. Keep the table organized, as merchandise booths can get hectic and it may drive your customers away. Before opening the booth to customers, also make sure you have a variety of sizes in all the articles of clothing you are selling, and as soon as something sells out, remove it from the display.
These pointers are just the tip of the iceberg. Do you want to learn more about merchandising and entertainment management?
Contact Trebas today to learn more about enrolling in our entertainment management college.
The production assistant role endures as an entry point in part because the role pops up for all kinds of film and television projects, and in part because the role involves taking on many responsibilities. Becoming a production assistant can be key to meeting future employers and beginning your career in the film industry.
Wondering what a day’s work is like for production assistants? Here is a quick look at what you can expect.
It’s a long-running joke that production assistants spend much of their time running around delivering coffee to the various higher-ups on a set or in an office. For many PAs, it’s also a reality.
It may be heartening to learn that it is not just coffee and other foodstuffs that PAs are sent to fetch. Depending on what their bosses might need on a given day, PAs might be sent to collect essential equipment, or asked to buy or return props. Essentially, if there’s something that needs to be grabbed before cameras start rolling, a PA will probably be sent to get it.
Though this portion of the job won’t make great use of the scriptwriting, production, or editing skills you honed at school, you will likely find it is a necessary step toward performing the more engaging work you want to do.
If you are interested in doing camera or sound work, or in working with lighting, you can make inroads to those careers by starting as a production assistant.
PAs are sometimes asked to help establish the right conditions for filming. They do things like ensure the set remains quiet, or that other people around the set don’t walk into a shot. They will often also be asked to help load and unload film equipment. For jobs like these, the knowledge from your film courses will certainly come in handy. You will have learned which tools go by what name, and will be familiar with what constitutes ideal filmmaking conditions. You might even be able to take a proactive role, and complete necessary tasks before even being asked.
One of the more important responsibilities graduates of film production schools might experience as a PA is managing paperwork. This can include tasks like ensuring cast and crew are all given the right copies of scripts, or collecting timesheets. PAs might even be asked to organize a director’s notes, which Steven Spielberg tasked Kathleen Kennedy with doing when she worked as a PA.
Organizational skills developed during your film production education will be helpful while working in this role, and if you make yourself a reliable enough asset, you may find you gain the favour of someone who is higher up on your set. This can lead to future opportunities, or even moments where you are asked for input.
PA jobs are demanding, and involve some work that may seem unrelated to the expertise you developed in film production school. Still, they can open the door to future opportunities as a production coordinator, camera assistant, and even grip positions. They are one of the main ways newcomers break into the film industry. If that is your goal, a PA job may be a good choice after you complete your studies.
Do you want to attend film school in Toronto?
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