2 Ways the ‘Live Streaming’ Trend Impacts Event Planning School Grads

Posted on March 11th, 2016 - Written by: Trebas Toronto

event planning school

If you decide to become an event planner, no two days on the job will ever be the same. Event planning is a dynamic and ever-changing field. As you begin your career, you’ll learn that no two clients—or events will be exactly the same.

Each event you plan will be truly unique as you adapt plans to suit client preferences, new trends, and even use new technology. One hot new technology that is changing event planning is live streaming, especially when it comes to conference planning.

How is live streaming impacting conference event management? Read on to find out.

1. Live streaming Can be a New Marketing Tool for Event Planning School Grads

When live streaming first hit marketing scenes, some event planners were worried that it would have a negative effect instead of a positive one. They were worried that if attendees could watch a conference from the comfort of their home, they might decide to stay in instead. However, as new data on livestreaming has started coming in, event planning school grads now know that the opposite is true.

According to one recent report, 65 per cent of conference attendees consider networking just as important as listening to presentations, interviews and panel discussions—meaning that they’ll still attend a conference no matter how much of it is being live streamed.

There’s also even better news for event planners. According to many conference surveys, viewing the livestream of a conference actually encourages new audiences to attend the year after. In fact, people who view the livestream of an event are 30% more likely to attend next year.

As a result, live streaming is becoming a top new way for event planner course grads to reach out to new audiences.

2. Livestreaming Requires Extra Preparation for Event Planning School Grads

While there are many benefits to livestreaming, it takes some extra preparation to include it in your event. To start with, you’ll need to make sure that you can rely on a solid internet connection in order to stay connected to audiences.  If you’re streaming a long presentation, you might also need to ensure that you have easy access to a power station to keep equipment charged for the entire talk.

As you prepare to live stream your event, you’ll also need to carefully research different live streaming tools and choose which one fits the needs of your event best. Some popular live streaming programs include:

  • Livestream is known as the #1 streaming software in the world and is used in over 6 million events.
  • Ustream is a highly rated professional streaming service used by clients like NASA.
  • YouTube Live Streaming is a free option which can include multiple camera angles.
  • Persicope is a live mobile streaming app that is easy-to-use for both event planners and attendees.

Deciding which streaming software you want to use will involve weighing up the pros and cons of each one. Opting for a professional service like Livestream or Ustream, for example, provides you with a higher quality product, but can run up extra costs.

Ready to start your event management courses and begin the path to your rewarding new career?

Find out how Trebas combines classroom theory with hands-on experience!

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