3 Tips for Using your Event Management Training to Plan Successful Corporate Events

Posted on September 9th, 2016 - Written by: Trebas Toronto

These three tips for how to use your event management training to plan successful corporate events is a great guide for grads starting an exciting career

As soon as you walk through the doors of a corporate event, everything that touches your five senses has been plucked by an event planner or event planning team. The perfectly folded napkin. The light levels that create the atmosphere of sociability and warmth. A menu meticulously selected to reflect the brand of the host. The wardrobe of the wait staff and the layout of the venue. Everything at an event is a component of the experience and needs to be considered when students in event management courses go on to get their first corporate event contract.

Here are three tips to keep in mind for when your exciting career begins.

1. Students in Event Management School Should Keep a Schedule in Mind

Timing may not be everything, but it sure does help to have a schedule. One golden rule is that you can never have too much time to get your event ready. Start early. For larger events, try beginning about four to five months in advance. For smaller events, a few months will often do. Whether it’s a fire in the kitchen of the caterer or the cloth napkins not being delivered on time, inevitably, something will not go according to plan or fall out of place. In these cases you will need a little next extra time to come up with a solution.

Remember, during your event management training you’ll have to schedule the work you have to get done, when assignments are due and project deadlines crop up. Carry this knowledge forward into event planning and you will excel!

Keep a schedule going to stay on top of your work

Keep a schedule going to stay on top of your work

2. Don’t Forget The Power Of Negotiation After Event Management Training

Negotiating with vendors can be a handy way for you to get a bit more mileage out of your budget. You can ask about package deals, or try and negotiate a good rate on a venue. Some event planners even recommend the following trick. They suggest that before you converse with a vendor, whether it’s about stemware, food, or beverages, to create a list that details everything you need and what your price point for those items can reasonably be. Then, they suggest taking 15 per cent off that price and suggesting this new price to the vendor.

When planning a corporate event, there needs to a bit of ‘wiggle room’ in case there are unforeseen costs that come up. Keep that in mind when you are putting your event management training to use in your career as you draw up budgets or meet with vendors.

3. Event Management Courses Can Teach you How To Market An Event Properly

A huge part of making an event successful is marketing the event properly, especially for corporate events like product launches. It’s why one of the academic terms in the Event & Venue Management program at Trebas Institute is focused on communications and marketing.

Advertising these days will always benefits from the utilization of social media. When you graduate from event management school and move into your career in event and venue management, you’ll definitely want to take advantage of the power of social media to spread the word about the event. You can even leave a sheet for guests to sign in and leave their Twitter handles so that you can correspond with them later, maybe thank them for coming, and continue to have a relationship with them and the brand you’re holding the event for.

Want to discover more about what event management courses can teach you?

Contact an advisor at Trebas today to find out more!

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