2 Tips for Flawless Album Release Events for Students at Event Management School

Posted on October 7th, 2016 - Written by: Trebas Toronto

Interested in creating memorable album release events after event management school

It’s tough to beat the glitz, glam, and excitement of an album release event. Not only is it a huge party, but there’s a crackling, electric excitement in the air, brought by attendees thrilled to be witnessing music history.

Attending event management school is a great way to get a handle on creating unforgettable events like the showcase for a new album. Throughout their studies, students learn the ins and outs of properly marketing an event, negotiating contracts, and budgeting—all of which play an important role in helping any event go smoothly. If you’re interested in organizing a great album launch, it’s also a good idea to look at recent successes when developing your game plan.

Here are a couple of tips for hosting flawless album release events after your graduation.

1. Kanye West Teaches Students in Event Management Courses That Big & Simple Works Well

If you organize an album launch after completing your event management course, it might be worth taking inspiration from Kanye West. Kanye West has a way of working his big personality to big advantage. This strategy was in full force with the album launch for The Life of Pablo, which is a perfect example of how a well-marketed and simple event can draw up plenty of excitement.

The party went down at Madison Square Garden, with the Kardashians, Rihanna, and Frank Ocean in attendance, among others. West just talked up a storm, played his album off a laptop, and then turned control over to the attendees, letting them have a big party until their time in the stadium was up.

Though there wasn’t anything elaborate at play, West did work two important things to his advantage:

  • He got big names to show up to a big party in a big place.
  • He let existing anticipation for the album (created by endless Twitter updates and a free track release) do the heavy lifting for drumming up interest in the event.

Whatever your thoughts about West, there’s no denying that bringing in big names to your events, as well as drumming up plenty of excitement on social media, can be some useful ways to manage a successful album release.

2. Frank Ocean Showed the World That Mystery Can Be an Asset To Album Launches

As students in event management school know, effective marketing is often key to an event’s success. Many event planning programs, like the one offered at Trebas, include an entire term on communications and marketing so that students graduate prepared to advertise their events.

However, as students might know, sometimes an alternative to big, showy parties is to keep things mysterious. In fact, some events and album releases benefit from a more enigmatic and low-key approach. This tactic is exemplified by Frank Ocean, who was so reclusive in the lead up to the release of his last album, Blonde, that the hashtag #FrankWatch began to trend.

After sharing very limited details about the album in 2013, Ocean was mostly silent about progress on the work. Nearing the release of the album, he started limiting public appearances. He shared an enigmatic video of himself working at building a staircase, and then an entire visual album, called Endless. Perhaps most notably, he offered a limited number of free copies of Blonde inside of (also free) magazines he distributed in pop-up shops around the world.

By limiting advance information on the album and creating time-sensitive, unique distribution methods, Ocean managed to make his album release not just an event, but the resolution of a long-running mystery. And fans ate it up.

Want to develop top-notch skills while studying in event management courses in Toronto?

Contact an advisor today to discover more about our event management program!

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It’s a Nutty Job…

Posted on February 5th, 2014 - Written by: Jeff Wright

In 2011, I had the pleasure of recording voices for an animated film
entitled “The Nut Job”. Fast forward to January 2014, and “The Nut job” is
the #1 family movie at the North American box office, grossing over $20
million dollars on it’s opening weekend.
With today’s lighting fast computers, it’s amazing to think that it took so
much time to create an 86 minute computer animated film. Even more amazing
is the effort that goes into creating these complex productions. Much like
the plot of the film, the creative process and final execution of “the Nut
Job” mirrored an important constant; “teamwork”. Writer/director Peter
Lepeniotis based the film off his 2005 short entitled “Surly Squirrel”.
Peter expanded on his vision, and assembled teams of skilled specialists to
help his project come to fruition. I see this as such an inspiring
achievement, as no doubt there were hurdles and road blocks along the way,
(as there is with accomplishing most creative projects) however the
question isn’t if you will encounter them, it’s simply how you choose to
deal with them and how strongly you believe in your project to see it

Movies require teams of animators, sound designers, computer engineers,
talent agencies, casting agents, recording engineers, and actors. Hundreds
of people working for hundreds of hours, all in sync to share in and realize
one person’s vision. I will never forget the feeling and the sense of pride
I had watching the first show I had ever recorded – Decode Entertainment’s
“Angela Anaconda”- air on national TV. Although it made me proud, (…and
nervous, as I was very critical of the clarity of every sound emanating from
the 3 inch TV speaker) it also made me want to get right back into the studio
to record more shows and work on different projects. I can only imagine how
great it must have felt for Peter to see his movie in 3D, larger than life
on the big screen, nearly a decade after creating the original concept.

Assembling the right team and trusting in their talent can sometimes be a
leap of faith, as you relinquish some of your control. However, if you
remain passionate and driven, I believe the rest will fall in line. The hope
is that in the end, the result has a positive impact and is potentially
something that will endure through the ages.

Jeff Wright

Jeff Wright runs the audio department at Trebas Institute Toronto Campus, and teaches sound and recording theory.

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DJing in Canada

Posted on October 18th, 2013 - Written by: Josée Daigneault

DJ in CanadaImage Source

While trends come and go, there is always a place in society for nightlife. People crave an escape from the 9-to-5 life by going crazy on a dance floor, and the person behind that music is more often than not a DJ. Today’s DJ is not typically the same style of disc jockey as in past years, rocking two turntables and a microphone with crates of vinyl records. The tools these days usually include at least a couple of digital turntables, good headphones, and a 2-channel or more mixer. Serious DJs will want to develop a decent home studio with good speakers, a MIDI controller, an audio interface, and Ableton software or the like.

DJ software enables users to access a library of MP3s and often provide live looping and scratching features, delays and reverb effects, and real-time control. Most DJs record demos, playlists and original music at home studios with mixing skills augmented by audio engineering courses. Even big names of the Electronic Dance Music (EDM) scene like Deadmau5 have upset their peers by asserting that everybody at that level basically presses “play”, creating mixes in the studio beforehand. Giant electronic music festivals can attract hundreds of thousands of attendees, dancing to DJs in flashy costumes with expensive visual backdrops and props. While it’s true that DJs are gaining more spotlights as front-and-centre entertainers, they are active in many other applications within Canada.

DJs can be heard almost everywhere these days, including the grocery store. Some have turned their audio school skills into rewarding gigs at corporate events, making ringtones, sporting events or fundraisers, or the new generation of elevator music. Self-employed DJs must market and promote their services, but sometimes the best way is to get out there and play anywhere possible. Sign up to work at a college radio station or volunteer at family parties. Live music venues may need music between acts and bars may want your talent for happy hour. These kind of gigs may require versatile music selection so keep up with the current trends and always be on the lookout for good tunes!

Being a DJ means understanding what people want to hear, whether that is the standard wedding DJ or more boundary-pushing gigs at night clubs. Many people today get started in electronic music by producing beats for hiphop artists and then expand their repertoire to become an attraction in their own right. Beat mixing involves maintaining a constant beat while moving between songs so that dancers can keep going without a break. This is an art form but is most easily done by starting with songs that have similar beats per minute (BPM). Once you have mastered crossfading in this way, you can start experimenting with matching beats in different song styles and looping. Learn the intros and outros to blend the mix and always have the next song cued up as the first winds down. DJ training can help you learn the tricks of the trade and on your way to success!

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Celebrity Pro Tip from Kevin Fox

Posted on May 24th, 2012 - Written by: Trebas Toronto


Kevin On Location

Future Forward – The process of looking to the future and trying to make sense of an ever changing, always shifting industry like television is a worthy endeavor. To be effective you have to look to the past for guidance and analyze the present for perspective. This is a powerful exercise and one I naturally try to undertake from time to time when charting the course for Re:Source Media. Of course no one has a crystal ball and our industry perhaps more than others is never static; it simply never stands still. However I do think there are trends and opportunities that must be understood in the years ahead in order to succeed.

Go East – The world is changing, economics and financial opportunities are moving and the energy and enthusiasm of the creative industry is looking eastward. We’re living in the midst of the biggest demographic shift in the history of humankind; the movement from rural to urban populations in Asia. And with this comes tremendous opportunity because as Asia rises so too will the fortunes of creative thinkers and technology innovators.

Hollywood produces about 500 films per year that reach an audience of slightly more than 2.5 billion people globally. By contrast Bollywood will usually release over 1000 films per year that are seen by well over 3 billion viewers across the globe. While Bollywood’s box office and home exhibition receipts don’t rival Hollywood’s yet, the opportunity to reach millions, to hone your chops making popular and well distributed movies, and to innovate exists in India. In the more mature American market it is simply harder to break in and make your mark.

Likewise the television industry in Asia is going through something of a renaissance. As millions move from poverty to the middle classes their consumption patterns are creating a growing demand for lifestyle TV. Asian broadcasters know that North American Producers have skills in producing aspirational, experiential television and as such they are constantly looking for western content creators. And it isn’t just Asia that has these opportunities.

My advice is to live abroad for a year. Learn Mandarin, join an Internet start up in Singapore, create documentaries in Dubai or produce commercials in Sao Paulo. The world is a big and beautiful place and all creative minds should experience it. New graduates will have a better chance of landing a hands-on job and more experienced professionals will be able to open their minds and expand their horizons in these emerging media markets.

Technology is Your Friend (well sometimes) – When we started Re:Source Media the fax machine was new, our first computers had only 1mb of total storage and cameras weighed about the same as a Smart Car. But fast forward nearly a quarter century and our company’s production facilities are amongst the best in the world. Technology is the great equalizer. My iPhone has more storage and processing power then our first computer-based edit suites. Everyone can have access to HD or even 3D creative tools but that’s still not enough. All too often Producers count on fresh technology to overcome tired creative and that’s always a mistake.

The tools you use to create simply cannot mask problems in the original creative. A great camera won’t make a lousy script entertaining and all the special effects in the world won’t compensate for a flawed premise. Yes Michael Bay, I am looking at you. So our advice is to always focus on the product not the process, concentrate on getting the final results and not on the tools used along the way.

Brand Yourself – In the age of social networking you can and should actually use Facebook, Twitter, Pinterest, Tumblr, Linkedin, etc., for more than just posting funny memes. Twenty-four hours a day, 365 days a year the web is alive with chatter, with discussions, with viral videos and so WITHOUT EXCEPTION all creative people need to embrace social media in all that they do. For us, we use every available tool to connect with our audiences around the world and to build larger communities of interest.

Do you love wine? Then you can access our Wine Portfolio TV series on CNBC World, online at www.wineportfolio.com, on Twitter, Facebook and YouTube, as well as on our constantly updated mobile IOS application available through iTunes. If you like to travel our Pinterest initiative will post great travel advice and our Flickr and Instagram accounts offer wonderful pictures from our shoots around the world. We’ve worked hard to curate and create timely, focused and relevant content for users who want a deeper connection with our media brands.

Note that term… media brands. We don’t just produce HD TV series but rather we create media brands. We don’t just post automatic updates to our Twitter accounts, we actually engage in conversations with our fans. And I believe each and every content creator needs to as well. The Internet is about identifying niche audiences and building loyal communities. How will all this work actually make you money? Well that’s a great question that will have to be the subject of another post because frankly I am not sure yet, but I do know that you have to play the game in order to win the game.

There will be many trends and technologies that will change our industry in the years ahead but one thing is certain, there will never be a substitute for hard work and good ideas. And there will never be a better time to create. So let your imagination run wild, stay current and enjoy the ride ahead. It’s going to be a lot of fun.

Kevin Fox

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Celebrity Pro Tip from Tara Oram, Country Music Singer/Songwriter

Posted on May 2nd, 2012 - Written by: Trebas Toronto

Here I am, sitting in a swanky hotel room in Montreal. I’ve come a long way from the days of staying in motel rooms that had centipedes in the bathtub! I’m in a very different place in my life now than where I used to be 5 years ago.

I started singing in bars when I was 10 years old & since then, I was determined to be in this industry. I believe the in the power of positive thinking and if you truly believe in something, it WILL happen.

I’ve been blessed with being in both the music & television business. I wake up everyday thanking God for allowing me to have a job that is both my hobby and my income. I work with people that also enjoy their jobs and if you have a dream to work in the music or tv industry, I suggest you follow it.

I know it’s cheesy to say this but, never give up. I never wanted to do anything else in my life besides what I get to do now. I live a very happy life that I do not take for granted… and it all started with a dream, so follow your dreams!!

Tara Oram

(Country Music Singer/Songwriter)




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