Celeb Pro Tip from Ralph Murphy, Singer-Song Writer

Posted on April 3rd, 2012 - Written by: Trebas Toronto

Ralph Murphy

As a singer/songwriter I left Canada and went to England to get a record deal. I found a wonderful successful writer/ producer who signed me to a record deal with a major label, and we started to work toward a first recording and, of course, a single release.

At the same time I was gigging. I was one of several singer/songwriters playing the then fashionable Kings Road club scene and most nights I’d be playing out and trying out new songs and finding a very inviting audience. They really were into what I was doing!

After I felt I really had a handle of who I was artistically and what my “message” was, I got together with my producer to look at songs to record for a “single” release. I learned a major life lesson that has allowed me to be successful in multiple genres for my entire professional life. As I played him song after song his comments were basically the same, song after song….”they don’t work”! I wanted a “hit record” and even though he had had a lot of “hit records”, I felt that he was wrong and I was right. It turned out he was right! I was unceremoniously introduced to the world of “What does the listener want?”

I love Zydeco Music. When I’m in New Orleans I always try to find the hottest Zydeco band and party the night away. At the end of the night I always buy a cd. When I get home….I almost never play it again. When the consumer goes dancing they want 110 to 135 Beats Per Minute (BPM). At drive time you want local news, local weather, local traffic and a familiar song. You don’t go seeking new music at 7am! When you check your emails the music you use most is 60 to 70 BPM.

(more…)

Write a Comment


Celeb Pro Tip from Paul Williams

Posted on March 30th, 2012 - Written by: Trebas Toronto

Paul Williams

“The key to your success is authenticity. We don’t need another version of someone else who has come before. Give us the gift of you… your heart!” 

Paul Williams Composer & President of ASCAP (American Society of Composers, Authors & Publishers)

Write a Comment


Introducing Celebrity Pro Tips

Posted on March 30th, 2012 - Written by: Trebas Toronto

David with Milton Berle

David with Milton Berle

David Leonard, founder and President of Trebas Institute, was a pivotal force in the Canadian music industry for several decades.  He produced a number of records including a popular single “The Beatles Are Coming” for the London label, during his early days as a production prodigy working out of his makeshift home studio (in which he recorded over 100 bands) and produced/engineered records for the Columbia label and Bell Records (in the U.S.A.). He would later travel to New York in search of more experience and knowledge, eventually working as a professional recording engineer at the prestigious Beltone Recording Studios, learning recording , editing, and mastering techniques (with major artists including Chet Atkins, Tina Turner, Otis Redding, Phil Spector, and Dee Dee Warwick) that would prove to be years ahead of their time. He developed and operated the first multitrack recording studio in Canada (in Toronto), in 1966.

Always looking for new challenges, and eager for the knowledge and the chance to share it, David created TREBAS INSTITUTE, (in 1979), a private career college which offered the first digital audio course and one of the first comprehensive programs in North America on the art, technology, and business of music. For this accomplishment, David was honored by being elected President of the Music & Entertainment Industry Educators Association (MEIEA) of the U.S.A. (in Nashville), as well as being a founding member and Director of the Association since its founding in 1979. As a result of this, David has been invited as a consultant to many American universities and colleges to help them develop their own Music Business and Recording Arts academic programs, at the graduate as well as the undergraduate levels.

I could go on at length about David’s accomplishments, but suffice it to say that his impact on the music industry gave him the opportunity to make friends and develop relationships with performers and industry professionals from the 50s through today. David introduced me (Arlene Mahood, Campus Director) to a few of his contacts at last week’s Canadian Music Week 2012, and they were eager to share some of their wisdom with our students about how to enter and succeed in the entertainment industry. And that’s what started our Celebrity Pro Tips. Stay tuned as we post tips…

Write a Comment