3 Merchandising Tips for Students in Entertainment Management College

Posted on December 9th, 2016 - Written by: Trebas Toronto

Band merchandise can be a great way to generate revenue and excite fans

Band merchandise can be a great way to generate revenue and excite fans

The music and entertainment industry is in a state of change. Physical album sales have been steadily declining as streaming platforms like Apple Music and Spotify continue to grow in popularity. The way modern artists, entertainers, and bands generate income is very different than how they did twenty or even five years ago. However, one thing that has remained constant is merchandise. Band t-shirts, hats, posters, and other swag has remained a staple source of income for artists.

Merchandising is an essential component of entertainment marketing. It has many different facets. From pricing, product development, and selection to setting up an actual merchandise table at a live event, there is plenty to learn.

Are you interested in the entertainment biz? If so, keep reading to discover three merchandising tips you can keep in mind once you begin your career.

1. Grads of Entertainment Management College Can Follow Good Ordering and Pricing Practices

Whether you are working for an iconic band or a newer artist who found their success on social media, merchandise is important. And whether you’re working on a large or small scale in entertainment business management, ordering and pricing can make or break your merchandises’ profitability.

If you’re working with a new entertainer, it’s often a good idea to start with just a few great merchandise options. When ordering, think about your audience, and consider whether or not they would actually wear what you’re selling. The key to great merchandise is not just selling a t-shirt, but selling an awesome t-shirt that fans will be proud to wear.

In order to get great prices, foster good relationships with your suppliers. One way to do this is to order exclusively from one supplier. In addition, ordering in bulk usually helps save on costs. Some of your artists’ fans may be strapped for cash, so by negotiating good merchandise deals, you can help keep prices affordable.

2. Students in Entertainment Management Courses Can Promote Merchandise to Fans

The success of a merchandise booth is often dependent on promotion. Drawing awareness to the table will increase sales, which adds more revenue for your artists. One great way to plug the merchandise table is to have the act mention where it is during their set. To take it a step further, having band members or artists sit at the merchandise table and interact with fans can help draw a bigger turnout.

After completing your entertainment management courses, consider positioning merchandise tables in a visible and well-travelled location. Some concert venues are large and become crowded during a show, so having the booth in an easy-to-access spot leaves no excuse for fans to skip out on grabbing some merchandise.

3. Students in Entertainment Business Management Can Create an Appealing Merch Table

When it comes to the day of the live event, make sure your merchandise display is well put together and uncluttered. It’s best to display merchandise up high or on a wall, so that even from the back of the crowd fans can see what their options are. Also, having prices clearly labelled next to merchandise items will help avoid any confusion. Keep the table organized, as merchandise booths can get hectic and it may drive your customers away. Before opening the booth to customers, also make sure you have a variety of sizes in all the articles of clothing you are selling, and as soon as something sells out, remove it from the display.

These pointers are just the tip of the iceberg. Do you want to learn more about merchandising and entertainment management?

Contact Trebas today to learn more about enrolling in our entertainment management college.

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3 Reasons Teamwork is an Important Part of Event Management School

Posted on July 15th, 2016 - Written by: Trebas Toronto

View down of colleagues gathered
When putting together an event for a client, it’s best to put a few heads together to ensure that you’re getting things done efficiently and on time, and also that you have a diverse set of creative ideas and concepts to draw on. Event planning is an inherently creative career path, but also takes a lot of hard work to pull off. Teamwork can make both the creative process and the event itself run a lot smoother. Essentially, as the old saying goes, teamwork makes the dream work.

Read on to discover three reasons why teamwork is an important part of event management.

1. Students in Event Management Schools Might Know that Teamwork Increases Creativity

Synergy means bringing together many different people or ideas to create a final product that is greater than the sum of each individual part. A synergistic brainstorming session, for example, would generate more ideas than if each person had written them down on their own. If you and your event planning team can foster synergistic creative energy when you are conceptualizing events, then your event will often end up being less one-dimensional, more interesting, and more popular as you pool together many fascinating ideas.

Working in teams promotes creativity through the exchange of ideas

Working in teams promotes creativity through the exchange of ideas

From the choice of the venue, to marketing and even budgeting, planning an event is a very creative affair. That’s why the more diversity exists in a group the better, as ideas will come from many different angles and backgrounds. For example, if you have team members of different ages, they might be able to tell you what’s trending for that age group, or provide valuable new insights you hadn’t considered before.

2. Students in an Event Management Course Might Know that Teamwork Promotes Ownership

When working within a team in a participatory manner—meaning everyone’s input is considered important—all team members feel a sense of ownership in the project. When team members feel that they are a functioning and appreciated part of the whole, they often take ownership in the outcomes of the project, meaning that they will invest their time, their resources, and their full attention to ensure the event’s success.

That’s why after graduating from an event management school, you might want to give volunteers and other team members the opportunity to provide input, so that they truly feel connected to the event and work their hardest for its success.

3. Teamwork Increases Learning Potential for Grads of Event Management School

When you surround yourself with co-workers that take on different roles in the event management process, you have the opportunity to educate yourself on different skills and absorb different tips and tricks that your peers might possess. Being a part of a team creates an incredibly rich learning opportunity for anyone who is open to continue learning after graduating from their event management course!

As you begin your career in event management, keep your ears and eyes open and try asking questions. For instance, you might find that one of your peers is a terrific public speaker or has a knack for always finding the perfect venue. By asking some questions or watching what they do, you can pick up their tricks and improve your own skill set.

Want to become an event planner?

Find out how Trebas provides you with the hands-on event management training you need to succeed!

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Trebas Success Story: Sarit Vinar

Posted on April 22nd, 2016 - Written by: Trebas Toronto

entertainment management college

This week as part of our Proud of Our Graduates series, we’re introducing readers to Sarit Vinar. After excelling in Trebas’ Entertainment Management program, Sarit has earned herself a place in the star-studded field of music production and performance. Her passion for music and determination to succeed have helped Sarit every step along the way.

How it All Started

Sarit has always considered herself to be an “outgoing extrovert,” the kind of person who makes her mark on the world. And she’s seen a lot of it, having moved over 20 times in her life.

She prides herself on having always fostered an interest in the music industry, and taking any and every chance she’s been offered to take part in it. The chance to study music full time wasn’t lost on her! And Toronto was calling to Sarit, so Trebas seemed like a natural fit. In her own words:

“I was looking to move to Toronto to pursue a career in the music industry, but needed something to get me started. Trebas was the answer. “

Launching a Career with Trebas Audio + DJ Training

Sarit enjoyed her time in training at Trebas. She found our campus to be an accepting and supportive learning environment.

“Staff and students support each other,” Sarit recalls. “Classes are small, so you’re able to connect better with students and teachers.”

Along with a tight-knit atmosphere, Sarit says Trebas provided her with “key knowledge about the music industry and its different areas.” In entertainment management college, she and her peers were able to get opportunities for real-world experiences and hands-on technical training.

Sarit says a personal highlight of her time at Trebas was “bringing in a song/artist to share every Friday” in one of her music classes.

“We got to listen to a variety of music and get familiar with all genres,” she explains.

Life After Entertainment Management School Graduation

So how is Sarit applying her entertainment management training in her life today?

Since completing her program, Sarit has landed a job with The Phoenix Concert Theatre. The Phoenix has been an institution of the Toronto music scene for over 20 years, hosting hundreds of artists including The Rolling Stones, The Tragically Hip, Bob Dylan and internationally renowned contemporary artists like Death Cab for Cutie and USS. Putting music management skills to work in this atmosphere is a dream come true for Sarit.

“It’s awesome,” she explains when talking about her career, “but you’ll have to stay tuned for the more exciting stuff!”

We at Trebas have no doubt that Sarit’s passion and motivation will carry her far!

If you’re considering pursuing this career path, here is Sarit’s advice for you:

“Make yourself present in the scene you want to work in. This is the number one reason I’ve managed to find success. Go to shows, network, and volunteer for EVERYTHING! You never know who you’ll meet and what opportunities may arise!”

Inspired by Sarit’s story?

Contact us for more information about Trebas’ entertainment business management courses, or apply online to start your own music industry career today!

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How to Market Talent as an Entertainment Manager

Posted on October 2nd, 2015 - Written by: Trebas Toronto

entertainment business management

If you’re looking for a fast-paced career in the entertainment industry, entertainment management may be the field for you. Entertainment managers are promotors, designers, visionaries, and businesspeople all rolled into one.

They tend to a wide range of responsibilities that make the music business run—from graphic design and promotion to event planning and venue management to merchandising sales and more. The marketing aspect of an entertainment manager’s job is perhaps most central.

Without managers getting clients’ names out into the world, building fan bases, engaging with critics, and booking gigs would be nearly impossible for today’s musical artists.

Read on to learn how you can best market talent as an entertainment manager.

1. Music Management Training 101: Maintaining a Press Kit

If you pursue this career path, success begins with branding and promotion: deciding what a band’s image and sound is all about, and advertising that to potential fans and booking agents. Entertainment business management experts learn to create “press kits” that help relay this information, which include:

  • A brief band/artist biography
  • Contact information for you, the band’s management
  • Links to the band’s online presence
  • A demo CD or links to digital music files
  • A list of artists of similar styles and sound to the band (aka RIYL list–“Recommended if You Like”)
  • At least one high resolution photo of the band
  • Copies of favourable press reviews or interviews

As bands grow in experience and book gigs, their press kits grow to include information about past shows and tours. By showing that other venues have invested in them, a band becomes instantly more appealing to the reps of bigger and better venues, who speak almost exclusively in ticket sale numbers. Training will teach you the fundamentals of web design, financing, and online marketing that truly speak to these professionals and help your clients succeed.

2. Marketing Plans: Well-Organized Entertainment Business Management

Music business administration training dedicates a full term to practical management skills, including sales and distribution, event management, promotion and merchandising, video production, and financial administration. With the right planning, all of these skills can be applied to effective artist management.

Music marketing professionals make long-term marketing plans to visualize both long and short-term goals. By making a timeline of what you want to achieve, you can more effectively market your artists to the right people at the right times in the most effective ways. Industry pros schedule in campaign plans, meetings and referrals, and broader marketing goals along with their gig and tour plans to ensure they are consistently maximizing their bands’ marketable potential.

3. A Modern Marketing Must: Be ‘Plugged In’ to Booking Opportunities

A talent agent’s main role is to connect artists with the best opportunities possible. This means entertainment management professionals must spend the majority of their working time researching, networking, and negotiating employment opportunities for their clients.

The right training will give you insight on the changing climate of the music business and the role of agents and managers within it. From person-to-person meetings with industry leaders like record producers, to advanced independent online research, your job will involve keeping your finger on the pulse of the modern music industry and helping your clients succeed in its competitive market.

4. Promote, Promote, Promote!

Successful entertainment managers use all the tools mentioned above to promote their clients. And word of mouth is no longer promotion enough to impact the modern music scene. Skilled professionals use lucrative partnerships, innovative technology, and tactful social networking to drum up interest in their clients.

With the right training, nothing can stop you from becoming an entertainment manager who successfully markets each client to their best potential.

Are you interested in pursuing music business training? Visit Trebas for more information or to speak with an advisor.

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Promoting a Band Old School: Flyering and Postering

Posted on March 6th, 2015 - Written by: Trebas Toronto

Sound school

When people with music business administration training are planning a show for a band they manage, they usually think of everything. They’ll hire an associate from sound school to run the board well in advance and make sure to consult with friends in event planning schools about the aspects of the evening they’re responsible for handling. They’ll make sure the band is happy and ready to play and, of course, they’ll make sure to do plenty of promo.

These days, though, there are a couple of tried and true methods of music promo that some managers and artists are leaving out of the mix: flyering and postering. They really should be included, though, as they are still an integral part of the show’s promo process.

Flyers: The Personal Touch

Online promotion for a band or show is something you can’t and shouldn’t want to avoid doing. A Facebook event page can do wonders for promotion, but what it lacks is the personal touch. Sure, you can message the band’s most loyal fans personally, but nothing really compares to getting a flyer from someone you are talking to. Then, the online promo can be a reminder.

While it’s not free like most forms of online promo, it’s not that expensive, either. Just make sure to only print what you can realistically get distributed, and be sure it’s eye-catching and the information is clearly accessible.

Depending on the size of the band you manage, you may want to ask the band members themselves to pass out flyers at their shows or to people they know or meet. Handing out flyers at other shows featuring a similar style of music is a good idea, too.

Leaving flyers for people to take can be effective, as long as it’s in places potential audience members might see them, such as other bars and coffee shops near the venue or college campuses. Just make sure to ask permission when it’s required.

Postering Regulations and Etiquette

Permission for indoor postering or putting up posters on private property is generally required. In the case of schools, there’s generally one office that can stamp them.

When it comes to promoting your band on public property, the laws vary from city to city and sometimes from neighbourhood to neighbourhood. Before you get started, it’s important to know what the regulations are. A common situation would have big public bulletin boards set up that you can poster on, but anywhere else it’s a hefty fine that frequently will be passed along to the venue, and that’s not something you want.

Once you have the rules figured out, you still need to consider postering etiquette, the unwritten rules of the street. There are still debates on this but a few good rules of thumb are:

  • Don’t poster over another poster for a show that hasn’t happened yet, unless there are multiple other posters for that show in the same location
  • If you do have to cover up part of another poster, leave the date, time and venue information visible
  • Don’t put more than one poster on the same bulletin board or object, unless it can be visible from both directions and you are putting one poster for each direction.
  • Use only clear postering tape or pushpins, depending on where you are postering
  • Don’t put up posters too much in advance of the show, then you’d be taking up too much space

If you have a team to put up posters and do flyering, make sure they understand your policy and what they can and can’t do.

Do you think you’ll use postering and flyering when you start managing musicians?

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