CCO OUTSTANDING GRADUATE AWARD RECIPIENT – NATALIA KOZIMOR

Posted on July 14th, 2016 - Written by: Trebas Toronto

NataliaPragmatic, focused and decisive – Originally from Poland, Natalia and her family made their way to Canada when she was only six years old. “I was told we were coming to a new place and a new life where anything is possible, and I believed it,” Natalia mentioned to Marilyn Wasney, Department Head, Event & Venue Management, Trebas Institute, when she started the Program.

Natalia’s event management career would not be as direct as she would have liked. “I spent my 20s trying to figure out what I was going to do with my life. I kept trying my hand at a variety of roles sports management, pharmaceutical sales but none of these felt right. I felt like I was going nowhere and I did not belong anywhere specific, like I was displaced. I knew that I enjoyed certain aspects of some of the jobs but not one fully. Once I took the areas that I liked and was good at I realized they fit into event management. I researched the different schools and programs and decided on Trebas. I wanted a school that offered what I considered to be the best curriculum for me, and that was on the operations side. I think taking the EVM Program was the best decision that I have made so far in my life”.

When Natalia started in the Event & Venue Management Program she struggled as many students do when returning to school after being away for many years. “There is a certain level of commitment required for the EVM Program as it is intensive in nature,” noted Marilyn Wasney, “Natalia’s determination allowed her to figure this out pretty quickly – and when she did, she got focused and persevered”.

Being a hands-on person, Natalia also realized that if she was truly going to make it in events she needed to volunteer. “By volunteering, students start to see events through a different lens, this allows them to bring their education to real life,” commented Marilyn Wasney. “I wanted to learn as much as possible about the event industry – I want to see and be a part of it all and I did,” noted Natalia.

Seven weeks into the program Natalia’s event side really opened up – the struggle was over and Natalia was on her way. The weeks progressed and so did Natalia’s volunteering experiences – from baby steps to being involved with some major events. She volunteered with the Arthritis Society, Reel World, FanExpo, and Music Niagara, where she planned and executed a medium scale concert – handling everything from catering to stanchions and connecting with CEOs. More importantly, as Natalia’s experiences grew, so did her confidence level – she was living the connection between school and the real world and began to see that there was a true place for her in the event industry.

A major Program highlight for Natalia was the Exhibit Marketing course where Natalia took research to a whole new level. Working on a Polo Match for the Heart & Stroke Foundation, she involved herself fully by volunteering at another Polo Match (Richmond Hill) in order to really understand all aspects of the event and thus her project, which won her accolades from fellow students and even those within the Heart & Stroke Foundation.

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Natalia’s big event breakthrough occurred when she received word that her internship would be at the Metro Toronto Convention Centre (MTCC). Natalia remembers, “I can’t believe that I, ME, I am going to the MTCC. If you would have told me that at the beginning of the program, I would never have believed it in a million years that I would be able to do it – but now, bring it on!”

In order for Natalia to adapt quickly, she was completely immersed in the MTCC culture – and adapt she did. On the front lines from day one, Natalia began training on their systems, attending meetings, taking part in large events/small events, set-ups and take downs. “Natalia is someone who is able to accommodate and transition herself to the needs in her surrounding environment. Maybe it’s a result of her experiencing new surroundings and having to readapt from an early age, maybe it has helped her. She is very efficient and does not waste her words when she speaks which contributes to her being clear and focused in her direction,” stated Marilyn Wasney.

The day before Natalia’s internship ended she was offered the position of Exhibitor Services Representative.However, this was not to be Natalia’s fate. When she showed up to work on her first day, a half-hour into her new space, she found herself being called in to see her supervisor. “I thought I was going to be fired and I just started”, commented Natalia, “but I wasn’t – I was promoted! I am the Supervisor, Docks Department.”

The MTCC encompasses 2.8 million square/feet and in 2015 held 45 major conventions (such as FanExpo, an event which students worked), 332 meetings, 42 tradeshows, and 71 banquets all of which Natalia as Supervisor gets to work on with the assistance of approximately 48 union staff whom she is responsible for. Together, they coordinate the logistics for set-up, load-in and out for these events.

“It took a lot to get to where I am today, my journey taught me to always follow your heart and believe – really believe, even when you feel you can’t do it, you have to because believing becomes reality, just look at me and my life now”.

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Jerry Bishop (Business Assessment Solutions) presented Natalia with her award.

By Marilyn Wasney, Department Head, Event & Venue Management Program

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Pop-Up Events: A How-to Guide for Students in Event Planner Courses

Posted on June 10th, 2016 - Written by: Trebas Toronto

event planner course

Consumers these days are always looking for something fresh, new and exciting. With the emergence of one-click online shopping, the regular old mall experience is become archaic and less and less popular. Pop-up events are short term experiences created by brands in order to provide consumers with an intimate and memorable shopping experience that allows brands to test their market without committing to the high price of permanent store-front property. Pop-up events usually occupy a space that isn’t known for retail, or take over an empty store front, for a few hours or days, in order to promote a brand and sell merchandise, as the excitement over the new store grows via word-of-mouth and social media. This organic popularity creates an inclusive feeling of being part of something special.

If you’re planning on becoming an event planner, consider the following guide for how to prop up your pop-up game and create a brand event that comes and goes quickly, but creates lasting memories.

Event Planners Use Pop-Up Shops to Generate Buzz and Excitement

Toronto-born artist Drake recently took part in the pop-up craze. 567 Queen Street West in Toronto is usually a nightclub/art venue, but on April 24th, 2016 it became Drake’s personal pop-up event, drawing thousands of fans from the Toronto area with promises of free merchandise posted on Twitter. The venue also had a truck featuring screens playing Drake music videos. The event was used to create buzz for the artist who later that night released his album cover on the internet. If you want to become an event planner, take a tip from Drake; a pop-up event can increase the ‘hype’ around a brand which, in turn, can make other announcements or events even more successful and popular.

An Event Planner Course Will Teach You About the Power of Space

When proposing a pop-up space to your clients, make sure that the space itself can connect with the brand. You aren’t going to do a Chanel pop-up event the nightclub that Drake used, and you wouldn’t want to organize a pop-up event for Jack Daniels inside a church. Also, be aware of the section of the city that it is in; is it a hip neighbourhood? Will people travel out of the city centre for your pop-up event? Event planners must keep all of these variables in mind when planning a brand’s pop-up event location.

The True Power of Using the Pop-Up When You Become an Event Planner

Recent figures from The Lionesque Group, a pop-up event planning group, points out that the pop-up events they have worked with in the previous few years has seen a 35% increase in sales and half of the pop-ups have a 30% increase in social media engagement. When you become an event planner, these striking figures could help your client agree to a pop-up event proposal.

Event Planning Courses Show Students How To Budget Pop-Up Events

A good place to start when determining a budget for a pop-up event is to look at how much the brand you’re promoting is selling their products for. If it’s a luxury brand, it may be essential to have a larger budget in order to maintain a luxury look. For smaller brands whose price point is lower, a smaller budget may be the ticket. Either way, creativity can come in many forms and your pop-up event doesn’t necessarily need to be high-budget to work. In fact, according to Ross bailey, the founder of an online service that pairs landlords with retailers and himself a pop-up event expert, explains that our society currently loves minimalism and industrialism, so being in-style may be more affordable than you think!

become an event planner

Pop-up events don’t have to be expensive, they only need to be creative

Ready to start your first event planner course and take on an exciting career creating innovative pop-up experiences?

Contact an advisor at Trebas today!

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3 Crowd Management Tips for Students in Event Planning Courses

Posted on May 6th, 2016 - Written by: Trebas Toronto

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During any event, crowd management is what guarantees that your venue is as safe and organized as possible for anyone who’s attending. Whenever large numbers of people come together for an event, there’s potential for a lot to go wrong without the right crowd management techniques. Guests can get confused with the venue layout, line-ups can get long and frustrating, and more. When these occurrences add up, it could spell disaster.

If you’re hoping to pursue an event planning career, then you can look forward to organizing events where everyone gets an equal chance to participate and enjoy themselves. Read on for a few tips that will help you manage crowds at different venues, and ensure your future events go smoothly.

1. Research Venues Thoroughly after Event Management School

You’ll learn during event management school that it’s important to gather as much background information as possible beforehand on the venues that will be hosting your events. By finding out the venue capacity, for example, you’ll know the maximum number of invites to send out before your event becomes too packed.

A great way to research new venues is to visit them during another event. Observe the venue in action and notice where crowds tend to gather. This will give you a clear picture of which areas would be best for seating and setting up food stations, for example, without creating too much crowd congestion.

2. Event Management School Grads Raise Awareness During the Planning Stage

Communicating with guests in advance can play a key role in the crowd management plan for any event. It’s important to educate invitees on the type of behaviour that’s expected at venues. If you organize a charity softball tournament in a park, for example, guests would have to adhere to city bylaws regarding bringing alcohol, and other codes of conduct. When planning a gala, notifying guests of the dress code well in advance leaves them with plenty of time to prepare.

An event management course will teach you that social media serves as an excellent platform for keeping guests informed. A well-prepared crowd is one that rarely, if ever, gets out of hand.

3. Use Temporary Closures in Larger Venues

At some point throughout your career, you may end up planning events where the venue has a much higher capacity than your guest turnout. When there’s multiple entrances, far-away bathrooms, and entire sections that aren’t in use during your event, people can tend to wander—which can make crowd management a challenge.

If this occurs, you can create temporary closures using physical barriers like retractable belts, swing gates, and panel barricades. Larger venues usually have these items on hand, so they shouldn’t be too difficult to locate. Use signage to your advantage as well, so that you can give clear, friendly messages near temporary closures to deter crowds from heading where they shouldn’t. With a little bit of effort, you’ll be able to build a setup that easily redirects guests back toward the action.

Ready to register for event planning courses?

Visit Trebas for program information, or to speak with an advisor on how to get started. 

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Proud of Our Graduates: Jennifer Smith

Posted on March 25th, 2016 - Written by: Trebas Toronto

event management training

This week as part of our Proud of Our Graduates series, we’re introducing readers to Jennifer Smith. Jennifer took part in Trebas’ event and venue management program, turning her natural enthusiasm and positivity into a rewarding career. Read on to learn how she did it, and why she chose to pursue this path.

How it All Began

After several years of travelling around North America and the United Kingdom, Jennifer knew she was good at interacting with people from all walks of life. She knew she could adapt to changing circumstances with ease, and keep a cool head and open mind to any adventure that came her way. She was ready to focus on her future, but she didn’t know how her particular skillset would translate into long-term professional success.

A major turning point came when she returned from her travels and encountered an ad for Trebas on the subway.

“I remember literally thinking to myself, ‘Event Management? That’s a thing? I think I might be good at that!’” she recalls. In a matter of months, she enrolled in the program and began working towards this exciting new career option.

Launching a Career with Trebas Event Management Training

Jennifer says Trebas became her top choice after she thoroughly researched her event management school options.

“I settled on Trebas because I felt it would provide me with the tools, skills, and education I needed in a time span that suited me best,” she explains, “and it did!”

In her courses, Jennifer says she learned “just how much goes into creating and implementing an event,” because she felt the program was “really well-rounded.” Time management, content creation, design and décor, staffing, catering, and sponsorships are just some of the elements modern event managers learn to coordinate at Trebas. For Jennifer, her particular favourite was the exhibit marketing class.

“I’m an incredibly creative person and the final project for that class was to build a mini model of our exhibit for our event,” she explains. “I very much enjoyed that.”

Life After Event Management Courses

With Trebas, Jennifer got the skills and experience she needed to secure both an internship and a job, straight out of school. Through Trebas’ event management training program, Jennifer secured an internship with the event planning agency DX3. She is currently completing this internship, and says she can’t wait to participate in DX3’s upcoming events.

“It’s been an incredible experience getting to work with other event professionals and being able to contribute my skills towards something great,” she says.

After DX3, Jennifer is moving on to become a volunteer coordinator for an events company called Achilles Media. She met with Achilles while she was still enrolled in Trebas looking for an internship. The company was so impressed with her training and enthusiasm that she was offered a job instead!

“I have to say getting offered a job before I’m even finished school was an incredible feeling. I’ll be working specifically for the Banff Media Festival and will be venturing out west sometime in the near future to do that.”

Congratulations Jennifer! We are so proud of all you have achieved, and look forward to hearing about what your future has in store.

Inspired by Jennifer’s story?

Contact Trebas for more information on our event and venue management program, and to start your career with our event management courses!

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Professional Blunders Students Learn to Avoid in Event Manager School

Posted on February 26th, 2016 - Written by: Trebas Toronto

event management courses

Event planning is a specialized career for a reason. Not just anyone can plan a seamless and engaging wedding, conference, banquet, or otherwise. It takes skilled professionals with the right training, passion, and confidence to succeed in this exciting and fast-paced industry.

If you’re interested in pursuing a career in event management, instructors at a top event planning school will help you on your way. It will also help to have a working knowledge of industry trends, and an understanding of common event management mistakes to avoid.

To start you off on the right foot, here’s our round-up of professional blunders you’ll learn to avoid in event management school.

1. Grads of Event Management Courses Never Leave Entrances Unmarked

A clearly marked entrance will set the tone for each event you plan throughout your career. By leaving an entrance unmarked, many event planners miss out on starting their events on a high-note, and instead begin with disgruntled guests who had difficulty finding their way into the location.

A great event planner creates entrances involving custom signage, bright lights, floral arches, or otherwise, all designed to coordinate with the general décor and set the scene for a memorable event. Mark pathways leading from the event parking to the venue, and you’ve gone above and beyond to ensure your guests arrive smoothly every time.

2. Professionals Avoid Allowing Clients to Send Out Save-the-Dates Too Soon

You may find yourself drawn to the wedding planner career path when you take event management courses. For bridal clients especially, it can be tempting to spread the news of their big day as soon as possible. But wedding planners and event planners in general must never make the mistake of sending out save-the-date cards before finalizing an event’s guest list.

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Wedding planners guide clients toward the best options and timelines for sending out invites.

This can lead to embarrassing omissions or worse—the need to re-send invites featuring up-to-date information. Your planning and input can help clients avoid this costly mistake.

3. Event Manager School Grads Understand the Importance of ‘Walkthroughs’

When choosing venues and setting the details for a particular event, it’s crucial for you and your clients see the venue in person before the event date. Photos and websites can only give you and your clients so much information about how a space will truly function during an event.

“The better strategy is to walkthrough the itinerary with your client onsite whenever possible,” says event manager Justin K. “Discuss each moment and detail as if the event were happening in front of you.”

Without performing walkthroughs, the reality of an event may not be what a client has expected, and logistical elements of the event may not fall into place as planned. As you’ll learn in event manager school, it’s always best to be prepared! This means walkthroughs are essential.

4. Event Management Pros Remember to Finalize Floor Plans

It takes skill to turn a client’s dream and your own creativity into a concrete, logistically viable event. The right event management courses will teach you how to break down event planning into simple yet important steps, like finalizing an event’s floor plan.

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An event management professional sketches out a floor plan for an upcoming event.

A detailed layout of chairs, tables, food, stage, and more will save valuable time when it comes to setting up the venue. Be sure to finalize your plan at least a week prior to an event date, leaving you time to share it with vendors, musicians, and others whose preparation will benefit from the information.

With these reminders in mind and training that places you on the industry’s cutting edge, nothing will stop you from making a career out of planning picture-perfect events.

Are you ready to pursue event manager courses?

Visit Trebas for more information or to speak with an advisor.

 

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