3 Reasons Teamwork is an Important Part of Event Management School

Posted on July 15th, 2016 - Written by: Trebas Toronto

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When putting together an event for a client, it’s best to put a few heads together to ensure that you’re getting things done efficiently and on time, and also that you have a diverse set of creative ideas and concepts to draw on. Event planning is an inherently creative career path, but also takes a lot of hard work to pull off. Teamwork can make both the creative process and the event itself run a lot smoother. Essentially, as the old saying goes, teamwork makes the dream work.

Read on to discover three reasons why teamwork is an important part of event management.

1. Students in Event Management Schools Might Know that Teamwork Increases Creativity

Synergy means bringing together many different people or ideas to create a final product that is greater than the sum of each individual part. A synergistic brainstorming session, for example, would generate more ideas than if each person had written them down on their own. If you and your event planning team can foster synergistic creative energy when you are conceptualizing events, then your event will often end up being less one-dimensional, more interesting, and more popular as you pool together many fascinating ideas.

Working in teams promotes creativity through the exchange of ideas

Working in teams promotes creativity through the exchange of ideas

From the choice of the venue, to marketing and even budgeting, planning an event is a very creative affair. That’s why the more diversity exists in a group the better, as ideas will come from many different angles and backgrounds. For example, if you have team members of different ages, they might be able to tell you what’s trending for that age group, or provide valuable new insights you hadn’t considered before.

2. Students in an Event Management Course Might Know that Teamwork Promotes Ownership

When working within a team in a participatory manner—meaning everyone’s input is considered important—all team members feel a sense of ownership in the project. When team members feel that they are a functioning and appreciated part of the whole, they often take ownership in the outcomes of the project, meaning that they will invest their time, their resources, and their full attention to ensure the event’s success.

That’s why after graduating from an event management school, you might want to give volunteers and other team members the opportunity to provide input, so that they truly feel connected to the event and work their hardest for its success.

3. Teamwork Increases Learning Potential for Grads of Event Management School

When you surround yourself with co-workers that take on different roles in the event management process, you have the opportunity to educate yourself on different skills and absorb different tips and tricks that your peers might possess. Being a part of a team creates an incredibly rich learning opportunity for anyone who is open to continue learning after graduating from their event management course!

As you begin your career in event management, keep your ears and eyes open and try asking questions. For instance, you might find that one of your peers is a terrific public speaker or has a knack for always finding the perfect venue. By asking some questions or watching what they do, you can pick up their tricks and improve your own skill set.

Want to become an event planner?

Find out how Trebas provides you with the hands-on event management training you need to succeed!

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CCO OUTSTANDING GRADUATE AWARD RECIPIENT – NATALIA KOZIMOR

Posted on July 14th, 2016 - Written by: Trebas Toronto

NataliaPragmatic, focused and decisive – Originally from Poland, Natalia and her family made their way to Canada when she was only six years old. “I was told we were coming to a new place and a new life where anything is possible, and I believed it,” Natalia mentioned to Marilyn Wasney, Department Head, Event & Venue Management, Trebas Institute, when she started the Program.

Natalia’s event management career would not be as direct as she would have liked. “I spent my 20s trying to figure out what I was going to do with my life. I kept trying my hand at a variety of roles sports management, pharmaceutical sales but none of these felt right. I felt like I was going nowhere and I did not belong anywhere specific, like I was displaced. I knew that I enjoyed certain aspects of some of the jobs but not one fully. Once I took the areas that I liked and was good at I realized they fit into event management. I researched the different schools and programs and decided on Trebas. I wanted a school that offered what I considered to be the best curriculum for me, and that was on the operations side. I think taking the EVM Program was the best decision that I have made so far in my life”.

When Natalia started in the Event & Venue Management Program she struggled as many students do when returning to school after being away for many years. “There is a certain level of commitment required for the EVM Program as it is intensive in nature,” noted Marilyn Wasney, “Natalia’s determination allowed her to figure this out pretty quickly – and when she did, she got focused and persevered”.

Being a hands-on person, Natalia also realized that if she was truly going to make it in events she needed to volunteer. “By volunteering, students start to see events through a different lens, this allows them to bring their education to real life,” commented Marilyn Wasney. “I wanted to learn as much as possible about the event industry – I want to see and be a part of it all and I did,” noted Natalia.

Seven weeks into the program Natalia’s event side really opened up – the struggle was over and Natalia was on her way. The weeks progressed and so did Natalia’s volunteering experiences – from baby steps to being involved with some major events. She volunteered with the Arthritis Society, Reel World, FanExpo, and Music Niagara, where she planned and executed a medium scale concert – handling everything from catering to stanchions and connecting with CEOs. More importantly, as Natalia’s experiences grew, so did her confidence level – she was living the connection between school and the real world and began to see that there was a true place for her in the event industry.

A major Program highlight for Natalia was the Exhibit Marketing course where Natalia took research to a whole new level. Working on a Polo Match for the Heart & Stroke Foundation, she involved herself fully by volunteering at another Polo Match (Richmond Hill) in order to really understand all aspects of the event and thus her project, which won her accolades from fellow students and even those within the Heart & Stroke Foundation.

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Natalia’s big event breakthrough occurred when she received word that her internship would be at the Metro Toronto Convention Centre (MTCC). Natalia remembers, “I can’t believe that I, ME, I am going to the MTCC. If you would have told me that at the beginning of the program, I would never have believed it in a million years that I would be able to do it – but now, bring it on!”

In order for Natalia to adapt quickly, she was completely immersed in the MTCC culture – and adapt she did. On the front lines from day one, Natalia began training on their systems, attending meetings, taking part in large events/small events, set-ups and take downs. “Natalia is someone who is able to accommodate and transition herself to the needs in her surrounding environment. Maybe it’s a result of her experiencing new surroundings and having to readapt from an early age, maybe it has helped her. She is very efficient and does not waste her words when she speaks which contributes to her being clear and focused in her direction,” stated Marilyn Wasney.

The day before Natalia’s internship ended she was offered the position of Exhibitor Services Representative.However, this was not to be Natalia’s fate. When she showed up to work on her first day, a half-hour into her new space, she found herself being called in to see her supervisor. “I thought I was going to be fired and I just started”, commented Natalia, “but I wasn’t – I was promoted! I am the Supervisor, Docks Department.”

The MTCC encompasses 2.8 million square/feet and in 2015 held 45 major conventions (such as FanExpo, an event which students worked), 332 meetings, 42 tradeshows, and 71 banquets all of which Natalia as Supervisor gets to work on with the assistance of approximately 48 union staff whom she is responsible for. Together, they coordinate the logistics for set-up, load-in and out for these events.

“It took a lot to get to where I am today, my journey taught me to always follow your heart and believe – really believe, even when you feel you can’t do it, you have to because believing becomes reality, just look at me and my life now”.

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Jerry Bishop (Business Assessment Solutions) presented Natalia with her award.

By Marilyn Wasney, Department Head, Event & Venue Management Program

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Pop-Up Events: A How-to Guide for Students in Event Planner Courses

Posted on June 10th, 2016 - Written by: Trebas Toronto

event planner course

Consumers these days are always looking for something fresh, new and exciting. With the emergence of one-click online shopping, the regular old mall experience is become archaic and less and less popular. Pop-up events are short term experiences created by brands in order to provide consumers with an intimate and memorable shopping experience that allows brands to test their market without committing to the high price of permanent store-front property. Pop-up events usually occupy a space that isn’t known for retail, or take over an empty store front, for a few hours or days, in order to promote a brand and sell merchandise, as the excitement over the new store grows via word-of-mouth and social media. This organic popularity creates an inclusive feeling of being part of something special.

If you’re planning on becoming an event planner, consider the following guide for how to prop up your pop-up game and create a brand event that comes and goes quickly, but creates lasting memories.

Event Planners Use Pop-Up Shops to Generate Buzz and Excitement

Toronto-born artist Drake recently took part in the pop-up craze. 567 Queen Street West in Toronto is usually a nightclub/art venue, but on April 24th, 2016 it became Drake’s personal pop-up event, drawing thousands of fans from the Toronto area with promises of free merchandise posted on Twitter. The venue also had a truck featuring screens playing Drake music videos. The event was used to create buzz for the artist who later that night released his album cover on the internet. If you want to become an event planner, take a tip from Drake; a pop-up event can increase the ‘hype’ around a brand which, in turn, can make other announcements or events even more successful and popular.

An Event Planner Course Will Teach You About the Power of Space

When proposing a pop-up space to your clients, make sure that the space itself can connect with the brand. You aren’t going to do a Chanel pop-up event the nightclub that Drake used, and you wouldn’t want to organize a pop-up event for Jack Daniels inside a church. Also, be aware of the section of the city that it is in; is it a hip neighbourhood? Will people travel out of the city centre for your pop-up event? Event planners must keep all of these variables in mind when planning a brand’s pop-up event location.

The True Power of Using the Pop-Up When You Become an Event Planner

Recent figures from The Lionesque Group, a pop-up event planning group, points out that the pop-up events they have worked with in the previous few years has seen a 35% increase in sales and half of the pop-ups have a 30% increase in social media engagement. When you become an event planner, these striking figures could help your client agree to a pop-up event proposal.

Event Planning Courses Show Students How To Budget Pop-Up Events

A good place to start when determining a budget for a pop-up event is to look at how much the brand you’re promoting is selling their products for. If it’s a luxury brand, it may be essential to have a larger budget in order to maintain a luxury look. For smaller brands whose price point is lower, a smaller budget may be the ticket. Either way, creativity can come in many forms and your pop-up event doesn’t necessarily need to be high-budget to work. In fact, according to Ross bailey, the founder of an online service that pairs landlords with retailers and himself a pop-up event expert, explains that our society currently loves minimalism and industrialism, so being in-style may be more affordable than you think!

become an event planner

Pop-up events don’t have to be expensive, they only need to be creative

Ready to start your first event planner course and take on an exciting career creating innovative pop-up experiences?

Contact an advisor at Trebas today!

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Trebas Institute Announces Software Partnership

Posted on March 3rd, 2016 - Written by: Trebas Toronto

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FOR IMMEDIATE RELEASE:

For further information:

Marilyn Wasney

Department Head, Event & Venue Management Program

Trebas Institute – marilyn@trebas.com 416-966-3066

Trebas Institute Announces Software Partnership

Toronto, ON – March 2, 2016 — Trebas Institute students will have their career opportunities grow as a result of the school’s support and contribution from Blackbaud, Inc. (NASDAQ: BLKB), makers of Raiser’s Edge software and the most sought after software for organizations in the not-for-profit/fundraising sectors.

“We’re proud to welcome Blackbaud to Trebas,” says Luisa Tanzi, Vice-President, Trebas Institute. “Together we are supporting the commitment that students have made in their event management education, in addition to reinforcing our commitment of investing in their future needs.”

“The generosity of Blackbaud Inc. will make an immediate impact for the careers of our Event & Venue Management students,” said Marilyn Wasney, Department Head for the Program. “The not-for-profit/fundraising industries are competitive so the software arrived at a great time for the students looking to gain an advantage when seeking to secure positions in these areas. Unless a student is working in an organization that offers the software, they typically did not have the opportunity to learn it – now they do, closing a gap and making them more industry ready.”

“Blackbaud is pleased to support Trebas Institute and the Event & Venue Management program, as learning the Raiser’s Edge will allow students in the program to gain real-world experience using this nonprofit CRM. They will be able to better market themselves in the sector, when looking for work after the program,” according to Ed Van Hooydonk, Account Executive for Blackbaud Canada.

“The Event & Venue Diploma Program offered at Trebas is one-year in length and includes all education necessary for the student to get a great position plus an Internship component,” said Sat Balraj, Campus Director.

For those seeking to learn the software, in addition to rookie workshops for beginners, Trebas is looking to offer refresher workshops for those individuals already non-profit industry.

Further details are available at the Trebas Institute website www.Trebas.com or www.Blackbaud.com

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About Trebas Institute

Trebas Institute was founded by David P. Leonard in 1979 as a response to the growing need for proficient and versatile music recording and business professionals, film makers, and event managers. Trebas Institute is a film, entertainment, event management, and music production college that prides itself on comprehensive and practical hands-on training.

About Blackbaud

Serving the worldwide philanthropic community for more than 30 years, Blackbaud combines technology and expertise to help organizations achieve their missions. Blackbaud works with more than 1500 customers in Canada including nonprofits-charitable organizations, K-12 private and higher education institutions, healthcare organizations, foundations and other mission driven entities, and corporations. The company offers a full spectrum of cloud and on-premise solutions, as well as a resource network that empowers and connects organizations of all sizes. Blackbaud’s portfolio of software and services support fundraising and relationship management, eMarketing, advocacy, accounting, payments and analytics, as well as grant management, corporate social responsibility, and education. Using Blackbaud technology, these organizations raise, invest, manage and award more than $100 billion each year. Recognized as a top company, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada, Ireland and the United Kingdom. For more information, visit www.blackbaud.ca.

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What to Know When Planning a Sports Event

Posted on November 6th, 2015 - Written by: Trebas Toronto

What to Know When Planning a Sports Event

Whether it’s a fundraiser, festival, gala, awards event, athlete-sponsored product launch, or a sports competition itself—skilled professionals are always behind the scenes, responsible for setting the details in place and ensuring everything goes according to plan.

If you’re a devoted sports fan with a passion for bringing your community together, you’d make a great fit for a career in event planning and management. With the right training, you can turn your traits and talents into your very own sports event-planning business.

Not sure how to kick-start your event-planning career? You can begin here and now, with a breakdown of the bases you’ll need to cover when planning a sporting event.

1. Event Planning Schools Teach Students to Put Safety First

Once you start your program, you’ll learn how to negotiate contracts, manage an event-planning team, market and advertise your events, and much more. One crucial event-planning lesson is simple: safety first.

When you plan a live sports event, you’ll need to make sure all necessary safeguards are in place to protect the athletes’ health and protect yourself and your venue from insurance liabilities.

Safety is especially important when planning a sports event for minors.

Safety is especially important when planning a sports event for minors.

Effective sports event planners identify potential safety risks—making crisis communication plans (that meet government and venue safety requirements) a top priority.

2. Event Planning Courses Ensure Students Know How to Balance Budgets

Today’s event planning schools offer specific programming that will make you an expert on budgeting for an event.

Balancing books is an important part of a sports event-planner’s job.

Balancing books is an important part of a sports event-planner’s job.

This involves not only determining potential revenues from entrance fees or projected fundraising goals, but establishing expenses needed for the event itself (like location fees, equipment, signage, catering, staffing, seating, and photography) as well as the cost of logistics and marketing that need to occur leading up to the event.

Preliminary budgeting gives professionals a ballpark idea of what they can afford and how much sponsorship they need.

3. The Importance of Establishing Partnerships and Sponsorships

Sports events run on sponsorships. When there’s an opportunity for sponsorship of prizes, venues, events, or athletes themselves, savvy sports event planners take it—knowing that every added sponsorship takes pressure off their event’s budget.

 Sports event planners network with people of influence in their communities.

Sports event planners network with people of influence in their communities.

You’ll also learn to explore partnerships with local businesses, media, and even event-planning competitors, which can pay off long after an event’s closing time. And it’s easy to network and make good impressions on the industry elite with the right event planning courses, since they give you the public speaking skills and polish to put your best face forward on behalf of your future business.

4. Event Planners Should Select the Perfect Dates (and Rain Dates)

Professional event planners understand the importance of setting the date of an event well in advance. This gives them the most options for venue booking times and gives them the important information they need to include on promotional materials, tickets, and even mementos like medals, trophies, and certificates.

When you enter the event-planning field, don’t forget to give your sports events alternative “rain dates” or backup plans. This will allow you to keep calm, cool, and collected, even if life throws you a curve ball.

5. Event Planning Schools Teach Students About Promotion

With all these details beginning to come together, it will be time to start marketing your sports event.

Even if you plan the perfect event, without promotion, you are not going to get the results you’ve hoped for. Effective marketing is essential for hooking your audience and ensuring each of your events will be a well-attended success.

Consider inviting local media to feature athletes in their program as part of your promotion.

Consider inviting local media to feature athletes in their program as part of your promotion.

Today’s best event planners not only use traditional and social media to market their events, they get their sponsors and partners in on the action to help spread the word.

With the right training, you’ll become an expert at this and all the steps mentioned above, ready to hit a career home run of your own.

Would you like to become an event planner?

Visit Trebas to learn more about our specialized training programs or to speak with an advisor.

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